Reach bakers at the exact moment they're baking
Nobody opens a pan-size converter idly. Every CrumbCalc visitor is mid-recipe — scaling a cake, weighing flour, planning a holiday bake — with measuring tools out and purchase decisions live. That's the audience we can put your brand in front of.
Why CrumbCalc
- High-intent context. 13 calculators covering pan conversions, ingredient weights, recipe scaling and more — used at the counter, not browsed from the couch. A scale brand on the cups-to-grams converter or a pan brand on the pan converter is native, not interruptive.
- Brand-safe by construction. No user-generated content, no clickbait, no scraped recipes. Every published number traces to a cited source (King Arthur, Wilton, USDA) and is locked by an automated test — our methodology is public.
- A premium canvas. Custom-drawn, to-scale diagrams, a designed reading experience, instant loads, no ad clutter — the kind of page a premium brand is comfortable appearing on. See the flagship converter for yourself.
- Distribution beyond the site. Our calculators are embeddable on other sites, installable as an offline app, printable as reference charts, and published as a machine-readable dataset that AI assistants can cite.
Ways to partner
- Tool sponsorship. "Presented by" placement on a single calculator that matches your product — a scale brand on cups-to-grams, bakeware on the pan tools, flour on the bread cluster. Exclusive per tool, clearly disclosed.
- Content partnership. Co-created guides in our Learn library — your test kitchen's expertise, our computed math and audience. Editorial standards stay ours; sponsorship is always labelled.
- Product placement in results. Contextual, honest recommendations where they genuinely help ("this recipe needs sub-gram amounts — a 0.1 g scale like yours"), never interruptive banners.
- Embed & chart co-branding. Our embeddable widgets and printable charts travel to food blogs and kitchen walls; co-branding puts your name on them wherever they land.
Our commitments
Sponsorship never changes a number. Calculator results, ingredient data and editorial recommendations are not for sale — that integrity is precisely what makes the placement valuable. All sponsored placements are disclosed, and we work with one brand per category at a time.
Start the conversation
Current audience and growth figures, placement availability and pricing are shared on request — real numbers, from Google Search Console and GA4, not projections.